byDesign (acquired)
My Co-founder, Logan, and I had a larger vision than starting a traditional agency. In considering ways to scale and help more SMBs (small- & medium-sized businesses), we "productized" the agency model. By creating a user-friendly dashboard, streamlining operations, and building a great team, we packaged our service into a cost-effective subscription that helps marketing managers get more done without the headaches of hiring.
As the "underdogs" in business, we understand how challenging it is to run a company. While we couldn't make it entirely less challenging, we figured we could make marketing easier. While marketing agencies cater to more established organizations, we wanted to support the small teams and businesses by making marketing easier in a cost-efficient way. With our love of systems and our understanding of how work gets done, we were able to take a tiny seed of an idea to making over 1M in revenue in less than 3 years until it was acquired in November 2023.
