Good Impressions

Starting from the ground up, I created a complete brand identity system—including logo design, color palette, and typography—built to balance warmth with precision. The visual language uses bold, minimal forms and approachable tones to reflect the agency’s mix of strategic expertise and human-centered values. I then applied this brand system to a customized Webflow template, redesigning layouts and content flow to improve usability, hierarchy, and overall brand presence. The result is a cohesive, conversion-oriented site that builds trust with nonprofit leaders and partners.